Vodka Friday

What can we say about Vodka Friday. Two incredibly courageous women who wanted to upend centuries of male dominated spirits in Canada and the United States. And, they did it. Vodka Friday came to us with a vision and a story and wanted us to translate to a brand experience that was fun and empowering and challenged the foundations of what spirits were and represented. 

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We developed the brand strategy along with the identity and packaging. We wrote, named, designed and helped corral the energy of the founders into a brand that has exceeded expectations.

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From the Brand book: 

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The Story

It all went down in the kitchen, like most important things do.

An island of serenity in a world of must haves and must dos.

The unwritten rule was to leave your shit at the door. Pack up the week and put it on the shelf, it’s Friday and

we are all friends.

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Jobs didn’t matter. Money didn’t matter. We did. Our mantra was, “be you and I’ll be me and we’ll be happy”.

It was all too good to not share and “Vodka Friday” was born.

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Family means having each other’s back no matter what. It also means having the permission to be you. Vodka Friday wants you to be you. We don’t want anything coming between you and a good time with friends and your Friday Family.

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What you see is what you get. No artificial ingredients, preservatives and additives. Get it? ...transparency.

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There is no room for bullshit here. Just honest goodness, premium ingredients and a safe space to have a great time.

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Besides, bubbles suck. You want your vodka smooth and the flavours fresh and easy with no pukey aftertaste.

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Key deliverables: Brand Strategy, Business Development, Creative, Design, Packaging, Digital, Writing, Production.