About us.
We develop brand strategies and identities, including visual identities, consumer packaging, and digital journeys.
We bring a perspective that combines a deep understanding of our clients' needs with world-class creative and vision. Our ability to listen and understand our clients is based on extensive research methodology and strategic processes. We understand that the bottom line is critical and ROI is what this is all about.
We work with international corporations, entrepreneurial start-ups, institutions, and people with vision. We write strategy, research and develop insights, and create exceptional on-target communications that are exciting and engaging. We deliver on ROI.
We use strategies and theories that include the development of comprehensive personas, modified SWOT analysis, Lean thinking, Gestalt theories, and the basic tenets of Objectives, Strategies and Tactics: The "So what?" of it all.
We believe the power of the idea comes from a foundation of understanding that is transformative for businesses and people.
Who we are.
We run a brick and mortar studio, augmented by a virtual studio structure supported by creative from around the world. We build teams that are suited to our client's budget as well as project needs. We can grow to include over 20 DSC team members and over 50 extended vendor team members when needed. It all depends on what is the most appropriate solution.
Most of our designers want to work from home and this helps to facilitate a quality of life and work that we all enjoy. Our resources range from the Canadian prairies, United States, United Kingdom, Germany, China, and the Caribbean.
This is our core team, many of whom have been together for over 30 years.
Dean de St. Croix
Principal • Creative Director
Riley Stone
Digital Strategist + Architect
Jacob de St. Croix
Senior Design + Digital Communications
Caleb Ackland
Account Director
Jeff Hildebrand
Production Designer
Roy De Giusti
Art Director